Define one primary action
Write down what the visitor should do: request a quote, book a call or buy. Describe who makes that decision, what they need to know and what doubts hold back contact. A corporate website and an online store can share a brand, but they need different journeys and deliverables.
Gather the content you already have
Prepare your offer, FAQ, photos you have permission to use and case studies you can show. Indicate which copy is already approved and which still needs to be written. Clarify who signs off on content and visual identity: a pending approval can hold up the timeline even if development is finished.
Scope the first version
List the pages, languages, forms and integrations that are essential. Distinguish what's needed to launch from later improvements. If you're keeping an existing website, provide an inventory of its URLs to plan migration and redirects. Don't share passwords in an initial form.
Compare proposals by scope
Check whether they include copywriting, content upload, migration, accessibility, testing, training and maintenance. Ask for licenses and recurring costs to be itemized separately. Clarify how many revisions are included, how deliverables are accepted and how changes are priced. Two quotes are only comparable if they cover the same work.
Agree on how to evaluate the launch
Define a test journey: finding a service, understanding it and sending an inquiry from a mobile device. Also check keyboard navigation, submission confirmation and message delivery. After launch, measure useful inquiries and sales progress alongside visits; set the observation period before drawing conclusions.