Google Ads management to capture relevant opportunities.
We design and manage campaigns connected to landing pages, measurement, and sales follow-up. We don't just optimize for clicks: we aim for leads, sales, and useful learning for the business.
For businesses that want to launch campaigns or check whether their current ones generate leads with a real chance of becoming customers.
What we need to know
We need to know the value of your service, your areas, your capacity to handle leads, and your sales follow-up. If you already have campaigns, we review the necessary access without asking for your passwords.
Scope and budget
What we agree on before starting
We review search intent, offer, ads, landing pages, and conversions. Optimization relies on lead quality, not just clicks and cost per lead.
Ad spend is paid directly to Google and is separate from our fees. Landing pages, creative, and measurement setup should be included in the scope.
You pay for searches with little intent or low commercial value.
Ads lead to generic pages that don't convert.
Conversions are misconfigured or don't reflect real customers.
Reports show metrics but don't help decide what to do next.
Scope
What a well-planned lead generation effort includes
Every project adapts to the starting point and the business's priorities. These are the areas we can cover.
01
Demand strategy
We define services, searches, areas, audiences, and investment priorities.
02
Campaign structure
We organize campaigns and ad groups to gain control, relevance, and learning.
03
Messaging and creative
We create ads consistent with the intent and the value proposition.
04
Landing pages
We design specific pages that reduce doubts and make conversion easier.
05
Reliable measurement
We set up conversions, events, calls, and quality signals.
06
Continuous optimization
We review search terms, costs, quality, and opportunities using commercial criteria.
Process
An orderly project, with clear decisions and deliverables.
1Objectives and economics
2Measurement
3Campaigns and landing pages
4Controlled launch
5Optimization and learning
What we aim to improve
Results connected to the business.
We don't promise universal figures. We define indicators based on the objective and measure progress from a real baseline.
Less irrelevant spend
More qualified opportunities
Better conversion rate
Greater control over investment
Frequently asked questions
What matters before you start.
What budget do I need?+
It depends on the market, location, competition, and the value of each opportunity. Before launching, we estimate whether there's enough margin to get useful learning.
Is ad spend included?+
No. Ad spend is paid directly to Google and is separate from our strategy and management fees.
Can you review existing campaigns?+
Yes. We can audit structure, search terms, conversions, ads, landing pages, and tracking quality before proposing changes.
Next step
Let's see what's worth prioritizing.
We review your situation and propose three concrete priorities before talking about tools or budget.