Avvanex

Explore Avvanex

Google Ads and lead generation

Google Ads management to capture relevant opportunities.

We design and manage campaigns connected to landing pages, measurement, and sales follow-up. We don't just optimize for clicks: we aim for leads, sales, and useful learning for the business.

See what's included
Who it's for

Does this fit your situation?

For businesses that want to launch campaigns or check whether their current ones generate leads with a real chance of becoming customers.

What we need to know

We need to know the value of your service, your areas, your capacity to handle leads, and your sales follow-up. If you already have campaigns, we review the necessary access without asking for your passwords.

Scope and budget

What we agree on before starting

We review search intent, offer, ads, landing pages, and conversions. Optimization relies on lead quality, not just clicks and cost per lead.

Ad spend is paid directly to Google and is separate from our fees. Landing pages, creative, and measurement setup should be included in the scope.

How we work on each project →
The problem

A campaign isn't fixed just by changing the ads.

You pay for searches with little intent or low commercial value.

Ads lead to generic pages that don't convert.

Conversions are misconfigured or don't reflect real customers.

Reports show metrics but don't help decide what to do next.

Scope

What a well-planned lead generation effort includes

Every project adapts to the starting point and the business's priorities. These are the areas we can cover.

01

Demand strategy

We define services, searches, areas, audiences, and investment priorities.

02

Campaign structure

We organize campaigns and ad groups to gain control, relevance, and learning.

03

Messaging and creative

We create ads consistent with the intent and the value proposition.

04

Landing pages

We design specific pages that reduce doubts and make conversion easier.

05

Reliable measurement

We set up conversions, events, calls, and quality signals.

06

Continuous optimization

We review search terms, costs, quality, and opportunities using commercial criteria.

Process

An orderly project, with clear decisions and deliverables.

  1. 1Objectives and economics
  2. 2Measurement
  3. 3Campaigns and landing pages
  4. 4Controlled launch
  5. 5Optimization and learning
What we aim to improve

Results connected to the business.

We don't promise universal figures. We define indicators based on the objective and measure progress from a real baseline.

  • Less irrelevant spend
  • More qualified opportunities
  • Better conversion rate
  • Greater control over investment
Frequently asked questions

What matters before you start.

What budget do I need?

It depends on the market, location, competition, and the value of each opportunity. Before launching, we estimate whether there's enough margin to get useful learning.

Is ad spend included?

No. Ad spend is paid directly to Google and is separate from our strategy and management fees.

Can you review existing campaigns?

Yes. We can audit structure, search terms, conversions, ads, landing pages, and tracking quality before proposing changes.

Next step

Let's see what's worth prioritizing.

We review your situation and propose three concrete priorities before talking about tools or budget.