Define the message
We translated technical capabilities (agent configurable per business, custom rules, verified actions, human handoff) into benefits that any SMB or freelancer can understand, not just a specific sector.
Case study
Nexunia: the AI SaaS platform we built to automate business processes.
Nexunia isn't an online store or a single-use tool: it's a multi-business SaaS platform where any SMB or freelancer configures their own rules — hours, services, policies — and an AI agent actually carries them out, across several channels. We built its entire public website (development, design and SEO) as well as the AI applied to the product itself.
The challenge
The starting point for Nexunia.
Nexunia needed a public website capable of explaining a technically complex product — a platform where each business configures its own rules and an AI agent actually carries them out, without relying on staff to handle them — to a customer with no technical background, while also ranking organically in a sector where most competitors talk about AI in generic, vague terms.
Project approach
Build a coherent foundation first, ready to evolve.
Build the front end
We designed and developed the entire public website: structure, sections, components and performance.
Work on technical SEO
Metadata, structured data, sitemap and content architecture designed to rank each page for its own search intent.
Apply AI to the product itself
Artificial intelligence isn't just the website's message: it's the heart of the product the website presents.
What we built
Web platform + AI agent configurable per business
Design and frontend
An interface designed to explain an AI product without jargon, focused on conversion and trust.
Architecture and development
Building a multi-business platform: the same technical foundation serves any client, each with its own configuration, without duplicating code.
Technical and content SEO
Metadata, structured data and page architecture aligned with real search intent.
AI applied to the business
A conversational agent configurable with each business's rules — hours, services, escalation policies — that interprets intent and executes real actions, not a generic-response chatbot.
Multi-channel
The same business logic handles WhatsApp, phone, web chat, email and Instagram, without duplicating work across channels.
Launch
Publishing, measurement and continuous adjustments based on real usage data.
Key decisions
Fewer isolated pieces. More coherence between experience and operations.
- Always separate intent interpretation (the AI) from action execution (the backend), so no action is confirmed without real verification.
- Design the product as a multi-business platform from the start, not as a custom solution for a single client.
- Prioritize honest, verifiable content over generic AI promises.
- Leave the content architecture ready to grow without redoing the SEO already achieved.
Delivered outcome
What we delivered on this project.
We don't attribute sales or growth without verifiable data. The verifiable outcome is the digital infrastructure built and connected.
- Public website built from start to finish
- Technical and content SEO implemented
- A configurable AI agent, applicable to any business or freelancer
- Product and website evolving as a single system
Next opportunities
The foundation allows for continued improvement without rebuilding the system.
These lines of evolution can be tackled in phases, based on data, priorities and business capacity.
Next step
Request a free diagnostic Let's see what's worth prioritizing.
We review your situation and propose three concrete priorities before talking about tools or budget.