Define the foundation
We organized the shopping experience, catalog structure and main user journeys before building.
Case study
Miau&Guau: a digital sales channel built from scratch.
The project started from a specific need: creating a consistent shopping experience across web and mobile, and organizing catalog, payments, shipping and orders around a single operation.
The challenge
The starting point for Miau&Guau Petshop.
The business needed to launch its digital channel from scratch, keep a consistent experience between web and app, and prevent catalog, orders and operations from evolving as separate systems.
Project approach
Build a coherent foundation first, ready to evolve.
Build the ecommerce
We designed and launched the store with catalog, payments, shipping and order management.
Connect the mobile experience
The app was built around the same catalog and operating system to keep things consistent.
Prepare the operation
The solution was organized to centralize information and make maintenance and evolution easier.
What we built
Ecommerce + mobile app
Strategy and architecture
Defining the digital channel, navigation structure, catalog and purchase journeys.
Design and ecommerce
Design and development of the online store with an experience adapted to mobile and desktop.
Catalog and product
Organizing categories, product pages and the content needed to buy with clarity.
Payments and shipping
Setting up the operational elements needed to process purchases and deliveries.
Mobile app
An app connected to the same catalog and order system to keep the experience consistent.
Launch
Testing, adjustments and preparing an operational foundation that could keep evolving.
Key decisions
Fewer isolated pieces. More coherence between experience and operations.
- Avoid duplicating catalog and operational logic between web and app.
- Prioritize a functional foundation before adding layers of lead generation or automation.
- Keep a consistent shopping experience across devices.
- Leave the system ready for future improvements in measurement, marketing and operations.
Delivered outcome
What we delivered on this project.
We don't attribute sales or growth without verifiable data. The verifiable outcome is the digital infrastructure built and connected.
- Digital channel created from scratch
- Web and app connected
- Centralized catalog and orders
- A foundation ready to grow
Next opportunities
The foundation allows for continued improvement without rebuilding the system.
These lines of evolution can be tackled in phases, based on data, priorities and business capacity.
Next step
Request a free diagnostic Let's see what's worth prioritizing.
We review your situation and propose three concrete priorities before talking about tools or budget.